Damned if they do

It's amazing that people berate Apple for working to ensure that their customers have the best experience possible on devices bearing the Apple name.

• They work with the best suppliers in the business and are ruthless in their judgement of quality. Horrible!
• They don't deliver features – both the technology and user experience – that haven't been optimized to work as best they can. Scoundrels!
• They try to shield their users from extraneous nonsense. Bastards!

Apple does not always succeed but success is highly subjective. Every company in the world would kill to have Apple's reputation and loyal customer base. That doesn't happen by 'sheepishly' spitting out garbage. It comes from respecting the people for whom you make products and working hard to avoid putting out crap.

The endless devotion to stats/benchmarks remove the user experience from the equation, which it shouldn't. If my computer/ phone/ device is difficult to use, I don't care how fast it is because there's only one speed I see – full stop.

That's something GM didn't realize until it was too late. Microsoft is learning that now. One day I'm sure Apple will misstep and allegiance will move on to another company. But for now Apple is the one to beat.