P&G and men

The WSJ (subscription) had a brief article that discusses a sea change taking place at P&G – the broadening of its beauty business to include men and beefing up offerings for me beyond what's currently offered under Gillette and fragrances.

Having to address the needs of men will be a significant challenge, simply because the infrastructure isn't there, again aside from Gillette. I don't doubt that the company will be successful though. The rational P&G mindset will lend itself well to demonstrating to guys how a product can work for them. You can see that with Gillette's success. I know I would love to help out.