Living in the now also fits with the fact that the Pirahã don't appear to have a creation myth explaining existence. When asked, they simply reply: "Everything is the same, things always are." The mothers also don't tell their children fairy tales -- actually nobody tells any kind of stories. No one paints and there is no art."
In recent years, some of the most popular self-help books – such as Eckhart Tolle's Power of Now – prod us to live in the now. It is not an easy thing to do because we are reminded of the passage of time everywhere we go, right down to how we speak to one another. The changing of the seasons pushes us forward and creates a 'future'. It's core to our consumer culture. It's hard to market 'new' without the concept of 'old.'
In order to really live in the now, it may make sense to move to a tropical climate where there are no seasons. It is easy for the Pirahã to say 'everything is the same' because they don't have to change the way they live; the weather is static.
I wouldn't mind trying for a little while. Monotony on the beach doesn't sound so bad in December.
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