Apple v. Google

The geeks are going crazy over the recent Apple sly backhand of Google by restricting manufacturers of hardware or software platforms from obtaining analytics from AdMob advertising. For those who don't know, AdMob places text ads in applications that devs use to earn advertising revenue and help pay for development. This new rule is directed at Google, of course, because they just acquired AdMob. The cries of indignation have been amusing:

Anti-trust violations! Anti-competitive practices! Evil empire! If Microsoft did this...!

If you want to hate Apple, go ahead and hate them. But hate them for valid reasons, not spin disguised as a reason.

As I have posted on several blogs, there's a simple reason why Apple did this Google. Apple blocked Google from harvesting sensitive information about Apple's customer base. Pure and simple.

What people don't realize is AdMob is able to capture quite a lot of information about iPhone/iPod Touch/iPad users through advertising, such as user ID, location, demographics, time spent in app, and other apps on the device. In fact, AdMob has been able to discern new device specifications based on the network presence of equipment in testing. It captures all of this data to serve up more effective advertising but it can also be used to provide a competitor with valuable usage and equipment data.

Why would Apple hand over sensitive behavioral information to a competitor? No smart company would do that.

Apple has no problem with AdMob. Its' presence has underwritten free/low-cost apps in the App Store. But now that AdMob is part of Google, this data treasure-trove has to be turned off. That's why Apple created iAd – to offer developers a means to continue to offer free/low-cost advertising without the risk of sensitive information falling into the wrong hands.

Of course Google/AdMob is angry; they make a lot more money off the iOS platform which has far greater market share than Android devices. I'm sure they could have made a lot more by selling integrated advertising – desktop and mobile alike. But to paint Apple as Godzilla trampling the rights of users, developers and advertisers alike is hyperbole. You don't give your enemies the keys to your castle. User data is one of those keys.

I do want to address the Microsoft angle. Whether we like it or not, Apple has proven to be a far better steward of privacy than most people give it credit. Private browsing has been part of Safari for a long time, before it was fashionable. Unlike other phones, the GPS function in iPhones is off by default and users must explicitly provide permission to turn it on. Things such as viruses and other information harvesting bugs occur far less frequently on the Apple platform. Apple hasn't sold its' customer list' to millions of spammers nor does it change its' privacy rules every few months. Microsoft has made and continues to make so many security gaffes, one would look askance at promises to 'keep information private.' Google has made a number of well-publized errors – Google Buzz, Wifi location harvesting etc. I'm glad Apple takes security seriously.

So let the moaners moan. I'm sure the FTC will find that Apple has done nothing wrong. AdMob isn't banned; they are simply restricted from harvesting sensitive data. I don't mind.