One button madness

So the new iPhone software is coming this summer. It has everything that most people have wanted since the beginning, starting with multi-tasking. Overall it looks like an amazing upgrade and I can't wait to install it on my phone.

I do have one issue with the way it is implemented. Double-clicking the button bring up a tray at the bottom that shows up to seven apps that one has running at the time. Problem is that double-clicking was previously used to pull up either the phone or the iPod functions. What happens to that keystroke now? Is it contextual?

In a way, this is similar to a UI change that occurred one maybe two generations of software in the past. In order to quit an app, one pressed the home button for a long time. That shortcut was changed to a more cumbersome holding of the power button etc.

I love Apples one-button/minimal button ruthlessness but sometimes I think it gets in the way of what they are trying to achieve – ease of use. Remapping keystrokes only serves to frustrate users and lengthen the learning curve. Apple gets away with it sometimes but they should know better.

Baba and the current manufacturing model

Samsung recently came out with – or announced – Baba, an operating system that they will use to 'smarten' their devices and reduce their dependency on the likes of Microsoft and Google.

This made me think for a moment. Is the software/hardware model that Microsoft built and perfect irrevocably broken? Sure Windows 7 has redeemed Microsoft but other parts of the Windows platform has not done well. Windows Mobile/Embedded is being replaced with Androids in areas that Microsoft thought they had the right to win. Even Google has put their own skin in the game, albeit with a well-known hardware partner.

When it comes to mindshare and influence, isn't it better to own the entire ecosystem? What is the benefit of sharing the spotlight with others?