Cereal aisle
Originally uploaded by mitchsfo
There's a new study highlighted in WARC, an advertising research website based out of the UK. I love their reports and case studies but boy is it expensive.
90% of shoppers said that private label products were as good or better than their branded equivalent. Ninety percent! Over a third of shoppers in this study swapped named brand for private label merchandise in their carts.
These numbers are pretty significant and I bet worrying for manufacturers everywhere. Given my post on the increasing sophistication of private label packaging, I'm not surprised.
Hat tip [WARC]
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