Fewer commercials = more revenue?

A few weeks ago, the NYT started the discussion on Fox's new ad strategy for some of its top-rated shows – fewer commercials that cost more. The idea is that commercials are more likely to watch a commercial when it's a break of only 60 seconds rather than the typical two to three minute commercial break that provides more of an opportunity to speed past it, mute it or walk away.

I hope it succeeds. One thing it may revive is the 60 second ad. I think one reason people tune out the advertising, aside from irrelevant or poor creative, is the barrage of advertising that pours from the TV covering so many different topics. It's an art to engage your audience for 60 seconds and one many creatives are losing.

Cell phone television

Soon we'll be able to watch television on our cell phones. The major networks – ABC, NBC, CBS and FOX – will be launching the service in 22 cities, with NY being the first at the end of the year. LG and Samsung will be leading the charge to bring the service to their handsets. This isn't surprising since Koreans have had TV on their cell phones for years so the two companies have perfected the convergence in their local market. 

I can see it for sports and other live events where time is critical and one is not likely to watch it later. Advertisers will love it. But since you can download or view just about anything whenever you want, its' usefulness and appeal seems limited to me. I started dabbling in live TV on my phone years ago but found it's hard to find something you want to watch if you just have a spare moment. YouTube is more entertaining. 

Hat tip [WARC and TMCNews]

First post - Gorgeous Thinness

Wow this LG 15" OLED display is incredibly thin and incredibly bright. 

Coming out this summer. 

I hope the price points for OLED aren't insane Holiday 2009. 

Hat Tip [Engadget]

Quick post

I've started experimenting with Twitter. It's ironic that the first person to 'follow' me isn't a real person. It's Peggy Olson, from the show Mad Men.