This is a very cool clock concept called the 'Measure Wall Clock' by Burak Kaynak. I love the wall reference to Tadeo Ando, one of my favorite Japanese architects. I also love the description by the designer most of all. I hope this gets produced.
"Time is linear, so can you measure it ?
It's a wall clock / inspired by the measuring tape rotation / a winding device for winding a measuring tape into its housing by the action of a winding spring.
It shows the time just like a measuring tape, has a central red line is fixed in position whilst the numbers move from right to left and left to right that indicates the time on a scale of 0 to 23. Additional part moves in and out automatically from the housing.
The minutes are shown in a line group / 10 minutes...
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