EMarketer reported today that traffic to recipe sites was up 10% in 2008. One of the great things about sites like AllReceipes.com and other similar sites is the ability to enter in core ingredients and have the site spit out recipes. The site has noticed an increase in people searching for recipes that use fewer ingredients or use cheaper cuts of meat. One theory is people are buying whatever is on sale and then using the sites to find uses for their purchases.
Fascinating data points in the most documented recession ever.
Hat tip [eMarketer]
No comments:
Post a Comment