I love packaging. I think it's an underrated artform. Whenever anyone is doing something new and different, I enjoy seeing it. But I'm starting to tire of packaging like this. I won't share the name because it's unimportant to my point.
This graphical style has been around for almost 10 years now. When it's being applied to dog poop bags, it's time to move on.
I'm not asking for a return to clean sleek modernism. It's just that there are so many interesting materials and shapes out right now, which I think is leading to a new graphic sensibility. This package just looks tired and out-of-date.
I've become Edna Mode from the Incredibles: I never look back, dahling. It detracts from the now.
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