Kelloggs is testing a new package – a shorter and squatter cereal box. It will take a while to educate the public about what has been a stable form factor for years. But it makes sense. That tall box wastes room in pantries. Very few boxes come filled with as much product as the box claims through its height. It may be a challenge to train consumers that smaller is better but as other manufacturers talk about saving money. Preferably with that savings passed on to consumers. Savings always makes for an easier conversation.
Hat tip – Courtesy of an excellent article on the shrinking of packaging by Ted Mininni at Dieline.
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