From a branding perspective, this is an interesting match-up and may be a perfect case study on how to expand one's brand without damaging its' exclusivity. I can see the wisdom of limiting the number of H&M stores that carried the line to just 8 in fashion forward locations. My only irritation is that I have to travel to Midtown to get it when there's a perfect good H&M in SoHo. I can't stand Midtown and most of the Downtowners I know feel exactly the same way.
H&M, throw us Downtowners a bone and don't make us to go to Midtown.
No comments:
Post a Comment